Conflict Minerals

Jewelry Lobbyists Try to Gut Conflict Minerals Provision from Bill Just Ahead of Vote

Child mining gold - S.Lezhnev

Amid the news that the requisite 60 votes had been secured to pass the financial reform bill yesterday, we also got word that some industries that benefit from the unregulated trade in minerals from eastern Congo had undertaken a last-ditch lobbying effort to have the conflict minerals provision removed from the legislation  Read More »

‘Return of the Blood Diamond’ and Lessons for Congo

Tin ore - SLezhnev

What lessons from the current crisis over Zimbabwe's diamonds should be kept in mind when devising a plan to certify minerals from eastern Congo as conflict-free? Bernard Taylor of Partnership Africa Canada has some recommendations.  Read More »

Reforming Wall Street and Ending the World's Deadliest War

Miner panning for gold - SLezhnev

In this piece for Huffington Post, we detail the numerous recent victories in the campaign to end the trade in conflict minerals from Congo.  Read More »

Leading Policy Voices Speak Out on Conflict Minerals

An event, featuring two ambassadors and a congressman, provided a rare glimpse into all of the diplomatic and policy work taking place behind the scenes to help stop the trade in Congo's conflict minerals.  Read More »

Update on Conflict Minerals Legislation

US Capitol

We took a major step forward with the inclusion of the Congo amendment to the financial reform bill, and here's an update on where we stand.  Read More »

Mac/PC Congo Video Catches Eye of ABC’s Diane Sawyer

As her creative spoof on the “Get A Mac” ad approaches 200k views on YouTube, actress Brooke Smith spoke to ABC’s Diane Sawyer about how she got involved in advocacy for Congo.  Read More »

Steve Jobs Responds, and So Does the Enough Project

For the first time, Apple's Steve Jobs commented on the problem of Congo's conflict minerals. And his remarks raise more questions.  Read More »

Apple Ad Spoof Reveals Dirty Secret Shared by Mac and PC

Jun 28, 2010
Contact: Jonathan Hutson,, Cell +1-202-386-1618

WASHINGTON, D.C. – A new video spoof of Apple’s classic “Get a Mac” ad campaign reveals that Mac and PC share a dirty secret.

Here’s what Apple’s classic “Get a Mac” ads don’t tell you: both Macs and PCs help fuel war in the Congo – the deadliest war in the world.

Actress/director Brooke Smith and cinematographer Steven Lubensky created a version of the ad for the Enough Project to show how both Macs and PCs help fuel war in the Congothe deadliest war in the world. They teamed up with actors Joshua Malina and John Lehr to create a version that wittily explains how.

The conflict in eastern Congo is fueled by a multi-million dollar trade in minerals essential to our electronic products. More than five million people have died as a result, and hundreds of thousands of women have been raped over the past decade in what experts term “the world’s worst humanitarian crisis”. The armed groups perpetuating the violence earn hundreds of millions of dollars each year by trading in four main minerals tin, tungsten, tantalum, and gold. These minerals are used in virtually every electronics product on the market today – from our cell phones and digital cameras to our laptops and fax machines – including Macs and PCs.

Because consumer demand to buy conflict-free products will help create a market for them, the Enough Project invites people to share the one-minute spoof video with friends, in hopes it will go viral. And it’s off to a roaring start.

Pulitzer Prize-winning journalist Nicholas Kristof premiered the video in his op-ed column for the Sunday, June 27 edition of The New York Times. “Electronics manufacturers have tried to hush all this up. They want you to look at a gadget and think ‘sleek,’ not ‘blood,’” writes Kristof.

On Monday, The Huffington Post spotlighted the video on its homepage, with a link to an op-ed by Brooke Smith and Enough Project Co-founder John Prendergast, “Hello, I’m a Mac, and Here’s How I Help Fuel the World’s Deadliest Conflict.”

High-tech tastemakers Gizmodo, ComputerWorld, GottaBeMobile, and Fast Company have featured the video, too. And in its daily Idea Feed for June 28, Big Think asks, “Are Phones the New Blood Diamonds?

To learn more and take action, visit:


Enough is a project of the Center for American Progress to end genocide and crimes against humanity. Founded in 2007, Enough focuses on crises in Sudan, eastern Congo, northern Uganda, and Somalia. Enough’s strategy papers and briefings provide sharp field analysis and targeted policy recommendations based on a “3P” crisis response strategy: promoting durable peace, providing civilian protection, and punishing perpetrators of atrocities. Enough works with concerned citizens, advocates, and policy makers to prevent, mitigate, and resolve these crises. For more information, please visit

Hello, I'm a Mac, and Here's How I Help Fuel the World's Deadliest Conflict

Hello, I'm a Mac, and I'm helping fuel the war in the Congo - currently the deadliest conflict in the world. So are PCs, cell phones, digital cameras and other consumer electronics. That's what Apple's famous "I'm a Mac ... And I'm a PC" ads don't tell you.  Read More »

Congress Tackles Conflict Minerals via Financial Reform Bill

The House and Senate still need to vote on the full financial reform legislation, but advocates can claim an enormous victory for helping ensure that the conflict minerals component is part of that bill.  Read More »

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